Uniquely J Brand Launch

Leading the copy team at Jet, I collaborated with the director of design and other UX and creative leads. Together, we embarked on developing a fresh voice and style for Jet during its brand relaunch in September 2018. An integral part of this relaunch was the creation of a brand video, which I wrote. The video was expertly directed by Matt Long and successfully encapsulated our vision for the brand’s new direction. It was well-received, achieving a peak viewership of 564,349.