“Locally Crafted” - Season 2: Keeping Craft Alive In A Digital Age

April 8, 2022
Client: Windstream
Role: Head of Creative

I took the reins for the conception and production of the second season of Windstream’s acclaimed documentary series, “Locally Crafted”. The season, titled “Keeping Craft Alive In A Digital Age”, delves deep into the juxtaposition of traditional craftsmanship and the omnipresent digital era. My role extended beyond just production; I had the privilege of interviewing various small business owners. These insightful interactions translated into a series of blog posts that showcased their stories, aspirations, and challenges in a digital age.