"Black Diamond Riches" Out-of-Home Print Campaign
June 3, 2013
Client: New York Lottery
Role: Head of Creative
At DDB NY, Art Director MyTran Dang (www.mytrandang.com) and I sold this out-of-home print campaign for NY Lottery (it was illustrated by Eric Drooker). It launched on June 3rd, 2013, and ran statewide.
