Uniquely J Brand Launch

For Jet.com’s in-house brand, Uniquely J, I penned the brand manifesto and marketing copy. Additionally, I had the delightful task of crafting romantic copy for the packaging of a myriad of new products, adding a touch of charm and wit to the consumer experience. A highlight of this project was a fun launch video, which I wrote to encapsulate the brand’s essence, and it was masterfully directed by McCoy/Meyer.